This is my
version of
creativity

Beauty is in the eye of the beholder, but the beholder has been manipulated!
My practice has dealt with the theme of women’s beauty, the aging process and constructed ideal of the female image in contemporary society. With my work I confront the subject of commoditization and idealization of the female body within the fashion industry and consumer culture. My goal is to create images that challenge the commercialized cult of body and explore the perception of beauty. My practice has dealt with the theme of women’s beauty, the aging process and constructed ideal of the female image in contemporary society. With my work I confront the subject of commoditization and idealization of the female body within the fashion industry and consumer culture. My goal is to create images that challenge the commercialized cult of body and explore the perception of beauty.

SELFOBJECTIFICATION project is about objectification of the female body. The image of female body has always been positioned as a weak or a sexual object. Many times the bodies were shown not as a human beings body at all, but eroticized pieces of a whole .
I want to show myself as a an object of desire who consumes the same product for objectification like fruits.I use fruit as the object of most suitable ,in my opinion, product for consumption which has symbolical value and brightly express my idea of objectification a live organism. I act in the photos as the object of consumption, object of desire and satisfaction of the consumer lazinesses. In the modern world the woman in advertising, object of attraction, of attention is idealised.I do not mention idea of idealisation of a female body.This product should be personality as a live organism, as person with feelings ,the woman with private world, ideas. Process of “selfconsuming”, when I eat the same product as myself,is supposed to express my thoughts of objectification, that takes your individuality,and I see myself from the same position as people, who consume me,as this product. We are perceived as object, we notice differentiate as the woman from ourselves does a consumption product under influence of environment information.

The Dutch “vanitas” (Latin for vanity) still life brings together the prevailing moral tone and an appreciation of everyday objects: how vain and insignificant are human concerns, and, therefore, how important it is to turn to God. The term comes from the biblical Book of Ecclesiastes ”Vanity of vanities! All is vanity.” These objects symbolize transitory human achievement and satisfactions. The atlas is open to a map of the East Indies, source of many Dutch fortunes, and there is a city council document with an imposing seal.
I find a lot of similarities between the political and social situation in our time. People can’t live without commodities and modern way of life and human existence depends on them. On the other side, more and more significance is given to pleasure our life with food. Fruits were always represented satisfaction and enjoyment of our earth existence. As we know, life is short and while we are here, we need to enjoy it through trivial pleasures, given to us by nature. But nothing lasts forever. This is where the main idea came from. Women have beauty for a small period, same as fruits and flowers. The result is – it is human tendency to keep the beauty as long as we can and surround our life with it. So, we keen to objectify beautiful things. That’s our natural fear of mortality.
Vanitas painting always included some reference to man’s mortality – most often a human skull or shel, but also by way of burning candles or decaying flowers. It was meant not only to be a work of art, but also to carry an important moral message: Trivial pleasures of life are abruptly and permanently wiped out by death, so don’t get too carried away during your earthly time.